As part of the “Climatop Light XN” project, we created a visual concept presenting the symbiosis of glass production and ecology. Based on the key visual we developed a set of animations in 3d technology, expanding the spectrum of using advertising channels. Numerous materials, showing harmony between nature and glass production, can be used in posters, banners, online ads or TV spots. The aim of this action is to strengthen the message of advertising and stay in the memory of recipients.